ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. The 1980s introduced VHS, video games, and cable TV. Milestones in the journey. For CTV/OTT advertisers.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

ClickZ

OCTOBER 12, 2020

By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. The CTV trend is also booming across Europe. The CTV owners’ army keeps steadily expanding thanks to cord-cutters and cord-nevers, gradually getting linear television off the radar. Especially the U.K.,

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Choozle

APRIL 23, 2019

Getting your ads on the big screen without the big price tag, engaging with millennials and cord-cutters , and testing out creative messaging before TV buys are just the tip of the iceberg when it comes to reasons why the latest video advertising trend is quickly surpassing traditional TV advertising. Read: What is a good CPM?

Advertisements 43

Advertisements Advertising Cost Per Thousand CPM 43

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). 36 in Europe, and 23 in Asia. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100