Buzz Public Relations Viral Marketing WOM 
Martech Advisor
OCTOBER 18, 2019
It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” Earned media partially relies on WoM to spread awareness.
Convince & Convert
APRIL 22, 2010
I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). [link] Nikki Stephan I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!
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