Remove Buzz Remove Narrowcasting Remove PageRank Remove Process
article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Jay: That’s always what they want to see in the proposal process. Maybe Narrowcasting Trumps Broadcasting. The layer on top of this is the algorithm, figuring out who’s creating buzz. We’ve got to stop this.”