Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so. Let’s get into it!

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Most growth marketers track following strategic metrics: Marketing ROI and attribution: is the most valuable of all the KPIs as it powers the marketing investment decision making, which in turn drives the results for the marketing organization.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Measurement: BrightFunnel helps with tracking multi-touch attribution and account-level insights. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40