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4 Marketing Automation Must-Haves For Beginners

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Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

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You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). the ad that works on LinkedIn probably won’t work on Instagram), but always put your demand marketing strategy first.