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The role of public relations in lead generation for B2B firms

NuSpark Consulting

But among these channels, an important strategy is public relations. Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Public Relations: How to do it right.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Is the Press Release Dead?

PR 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 100
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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. If marketers aren't already thinking about employee and customer advocacy they will be behind. Back to top.