Buzz, Digg, Focus Group and Trigger Marketing

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. A perfect example can be seen on Internet marketing gurus sites. A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Phony Testimonials and Dumb Social Proof

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