5 B2B data trends
Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems.
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