Buying Cycle Tagging Television marketing Web 2.0 
Industrial Marketing Today
APRIL 26, 2010
Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.
Marketing Insider Group
JUNE 18, 2010
Radio was not replaced by the television. The web did not replace either. As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.
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