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LeadSloth

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What is the ROI of Lead Management?

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Silverpop presents a 5-step process for proving the ROI. Read them both!

Lead Management 100
Lead Management Lead Ranking Lead Scoring ROI 100
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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Access to this data is the foundation for making budgetary and, when necessary, process changes.

Marketing Automation Services 100
Marketing Automation Services Marketing Automation Sales Management Automation 100
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