How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%
LeanData
JULY 13, 2020
billion annual revenue, long buying cycles of 18+ months, complex buying groups, and stakeholders across the globe. However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. The Problem.
Let's personalize your content