Buying Cycle Marketo Microsite Process 
Ambal's Amusings
MAY 12, 2010
Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
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Adobe Experience Cloud Blog
OCTOBER 30, 2012
In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more. No progression in buying cycle.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?
Webbiquity
APRIL 23, 2013
Share your expertise to guide them through the process to better understand their issues.” ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Instead, share a piece of content about the key aspects of their infrastructure that they might want to check for problems.
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