Buying Cycle Marketing Automation Services Marketo SQO 
PathFactory
JUNE 16, 2023
On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves.
PathFactory
APRIL 20, 2021
B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves.
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