Next-Level Lead Nurture Building Manual for B2B Marketers
PathFactory
JUNE 16, 2023
Industry: Complex B2B buying cycles demand in-depth, expert-level content, which can be challenging to deliver if you’re marketing products or services across multiple industries at once. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs.
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