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Next-Level Lead Nurture Building Manual for B2B Marketers

PathFactory

On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves.

article thumbnail

Next-Level Nurture Building Manual for B2B Marketers

PathFactory

B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves.