Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.  Loyalty : The buyer experiences two-way loyalty when faced with considerations to renew products, services, or address new initiatives.

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

B2B Marketing Zone Posts

JUNE 9, 2010

Craft Content to the Buying Cycle: Stage 4, the Invested Buyer - The Content Factor , May 3, 2010 Have you ever been solicited by a company that you already do business with? Builds loyalty. Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy - Buyer Persona Insights , May 11, 2010 Image via Wikipedia.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40