Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 16, 2012

Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28