NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Industrial Marketing Today

JULY 9, 2010

The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). I would take this a little further. But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

JULY 12, 2012

Indium’s key objectives include positioning themselves as thought leaders in the industry, establishing trust and confidence in their brand, and last but not least, generating leads. A social media plan that aligns with company initiatives will support your marketing efforts, and help promote your content to a wider audience.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48