KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

DECEMBER 8, 2015

B2B buyers require human sales interaction during every stage of the buyer’s journey, even though digital communication and promotion has become more prevalent in vendor marketing programs, according to survey findings released by SiriusDecisions. Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120