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Customer Experience Matrix

Buying Cycle

Paper

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

MAY 20, 2009

My particular insight, if it is one, is that consensus has crystallized within the past month that marketing now remains dominant much deeper into the buying cycle, and that sales and marketing must work much more closely together as a result. The question is which of these features will turn out to be really essential.

Digital Asset Management

Digital Asset Management Work Management Marketing Management Rules

Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.

Customer Experience Matrix

NOVEMBER 15, 2009

The logic is that Web sites are increasingly the primary method of interaction between a company and its customers, and that Web analytics, testing and personalized treatments are better executed within the content management system rather than by external products. I agree with one major reservation. Products to do this already exist.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management

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Customer Experience Matrix

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.

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