Remove Buying Cycle Remove Information Remove Relevance Remove WOMM
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Scaling up personalization to streamline B2B sales cycles helps marketers with smarter targeting & better understanding of the customers to deliver faster, more relevant & scaled experiences to the business customers. The post How to Scale Up Personalization to Streamline B2B Sales Cycle appeared first on Valasys Media.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Today, lead generation is not just about prospecting but also about being at the right place at the right time and serving the prospects with the right pieces of information in order to help the prospects make the right call-to-action at the right time. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Is it the information that it provides? Content needs to be highly relevant & useful for a group of audiences. Well yes, maybe to an extent.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The market can be desirably segmented by the brands to target their most relevant personas. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Marketing has to create content people actually want.”.

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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.