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How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

Events Across the Entire Buying Cycle. The traditional disconnect that occurs between offline and online hubs tends to fade if a company organizes them over the entire buying cycle. Find out who will be attending and target your best prospects before you go.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales. It’s important to note that it also offers a CMS, landing page builder , and search engine optimization (SEO) features.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. This love for the product can help marketers offer better customer service, engagement, and listening to users on a variety of platforms, from Facebook to Quora.

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How Dynamic Content Makes Your Marketing More Personal

Hubspot

When you utilize data-driven content, you can influence a lead's buyer journey. Additionally, if you want to get more comfortable with running a website, static pages take less time to create, and you can still create a delightful experience for customers if you manage your website using software to manage your pages seamlessly, like a CMS.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

That places marketing automation just behind analytics tools, email marketing-specific technology, and CMS as the top MarTech tools used by B2B marketers. Without a map designed to engage your prospects throughout the buyer’s journey, marketing automation will be an under-utilized tool.

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Content Intelligence Marketing: Why B2B Companies need it

Valasys

Ways for companies to achieve content intelligence include integrating artificial intelligence (AI) into the content management system (CMS), customer relationship management (CRM) of their businesses or with diverse Digital Asset Management (DAM) technologies.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Utilize spaces to schedule team meetings and have recordings and transcripts automatically stored in the spaces for easy access. LEARN MORE.