Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
I’m also talking about generational growth, pandemics, and changing customer preferences. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. This change may be in degrees. Or it may be big enough to require a GTM restructure.
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