Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. & content reflecting on positive word-of-mouth-marketing (WOMM). According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). To tailor content as per customer preferences, their buying journeys need to be closely monitored.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 25, 2019

Growth hackers make sure that they split-test & derive insights about the specific pieces of content being used by the prospective buyers during each stage of their buying cycles, to optimize the multichannel content strategies. People love hearing from people before developing a perpetual brand resonance.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45