Buying Cycle Forrester Multi-Channel ROMI 
Valasys
JULY 29, 2019
Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.
Valasys
NOVEMBER 4, 2019
Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers. Customer experience is the new marketing.”.
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