Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. What if you don't know where prospects are in their buying cycles? Read on to get their insights. Brian Carroll's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34. Gartner. . . 64% of B2B marketers outsource writing. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122