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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Contact us today to find out how we can help you.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License. United States License.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0