New White Paper and Eloqua Prospect Profiler
Customer Experience Matrix
MAY 27, 2009
At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle. If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter).
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