PathFactory

MAY 3, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory’s Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to easily serve up personalized content experiences. Just because the buyer is the hero doesn’t mean sales is the villain .

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Using third party intent data, you can identify the target accounts and prospects to focus on right now.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

MARCH 1, 2021

Being new to the AI and intent signal and ABM space, what were your perceptions when you really sort of dug in and got started and got a sense for what this playing field looks like? Is it built into like the Marketo and Outreaches of the world? I think you spent years before you came to People.ai, eight years at LinkedIn.

Trigger Marketing 120

Trigger Marketing Intent Signal B2B Sales CMO 120