How to measure ROI on creating and marketing content?
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. To efficiently measure marketing ROI , it’s important to focus on the whole revenue cycle and how marketing contributes to boosting the bottom line. Ardath Albee's Tip.
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