ViewPoint
OCTOBER 10, 2011
This disintermediation with sales has effectively given control of the sales cycle to the buyer. We are beginning to see more and more of this, but it is the exception, not the rule. Buyers can now glean a majority of information on potential solutions from the web or through social media. But all is not lost.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Rules Have Changed. Social Media (239).
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