B2B Marketing Analytics

AUGUST 2, 2020

The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement leading to pipeline growth. These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Webbiquity

MAY 23, 2017

In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. Interactive content is a great means to do just that.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Terminus

OCTOBER 16, 2018

First, Masergy needed a way to uncover best-fit accounts in an active buying cycle. As a result, sales is no longer wasting time working accounts that aren’t in an active buying cycle, and marketing is no longer wasting budget marketing to them. Example of Terminus Sales Insights within Salesforce.com. Results.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22