markempa

JUNE 17, 2012

“But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Mereo

SEPTEMBER 26, 2019

Your sales and marketing teams are conditioned to sell to your current buyers as they have in the past. But perhaps there is a new audience who will buy this new solution. Or maybe it is an old target audience but with an adjusted buying cycle or different decision makers within the target organization. Differentiators.

Work Management 53

Work Management Marketing Management Terms and Conditions Buying Cycle 53

Lake One

JULY 28, 2020

Ensure your teams are aligned by outlining responsibilities, defining key terms like lead statuses and lifecycle stages and aligning your team goals. For example, a user who is highly engaged on the site, downloading multiple offers visiting key pages (like pricing), and signing up for the blog, etc.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

The ROI Guy

DECEMBER 23, 2010

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. Much like Maslow's Hierarchy of Needs, each successive layer of these practices, relied on a solid foundation of prior levels for success.

Social Media 40

Social Media ROI Practices Media 40