DealSignal

APRIL 27, 2023

Boosting the buying cycle The use of downstream intent data can accelerate the buying cycle by enabling brands to score, segment, and prioritize accounts based on recent behavior. Ultimately, this can help speed up the buying cycle and drive higher conversion rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Biznology

DECEMBER 21, 2011

A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Here’s where marketing automation becomes an important resource for B-to-B marketers. Active social media outreach. No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

LeadSloth

JANUARY 12, 2010

Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100