The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. The data can be taken from anywhere, such as online directories, databases, social media activities, and other public records. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. So, consider curating some of the content you need to fill the gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

DiscoverOrg

AUGUST 7, 2018

Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. 40 billion unique buying signals quarterly.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Now that you have curated a list of keywords, it’s time to use them. Step 2: Promote your webinar and podcast extensively via social media and email. Step 4: Repurpose your webinars and podcasts into blog posts.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

DiscoverOrg

AUGUST 7, 2018

Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. 40 billion unique buying signals quarterly.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120