Remove Buying Cycle Remove Cost Per Click Remove CPC Remove Lock-In
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5-Step B2B Marketing Plan for Covid-19

Rev

Marketers must bring in the right customers (think ideal customers) to drive conversions of leads into closed-won sales and with customers that continue to buy more (retained revenue). A bad measure is cost-per-click (CPC) because clicks are not revenue. Lots of people can click and never become customers.

Planning 124