5-Step B2B Marketing Plan for Covid-19
Rev
APRIL 8, 2020
Marketers must bring in the right customers (think ideal customers) to drive conversions of leads into closed-won sales and with customers that continue to buy more (retained revenue). A bad measure is cost-per-click (CPC) because clicks are not revenue. Need an audience? Pay for registrations. Gone are the days of “fire and forget.”.
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