Rev

APRIL 8, 2020

Marketers must bring in the right customers (think ideal customers) to drive conversions of leads into closed-won sales and with customers that continue to buy more (retained revenue). A bad measure is cost-per-click (CPC) because clicks are not revenue. Lots of people can click and never become customers.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. AdRoll’s “Facebook by the Numbers” report found that the click-through rate for Facebook News Feed ads is typically 10% higher for mobile than desktop and produces a cost-per-click that was 61% lower than on desktop.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. AdRoll’s “Facebook by the Numbers” report found that the click-through rate for Facebook News Feed ads is typically 10% higher for mobile than desktop and produces a cost-per-click that was 61% lower than on desktop.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48