B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Tony Zambito

FEBRUARY 22, 2010

.   This form of exercise can become a marketing statistician’s dream of cutting, slicing, dicing, and correlating huge amounts of quantitative data.   Well investigated and crafted buyer personas can provide a means for understanding at the human level a real person with a set of real goals.

Buyer Personas 100

Buyer Personas Segmentation Ideal Customer Profiles Buying Cycle 100