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Remove Buying Cycle Remove Content Remove Relevance Remove Webinar
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Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?

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If you’re interested in learning more about these specific challenges and more facing the entire financial services industry, I recommend watching this webinar. Your prospects’ needs have probably changed in the last six months, and perhaps their content consumption preferences are different as well. Revisit Your Demand Process.

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The Problem With The Story You Are Telling

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We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. So how should this influence your content marketing strategy? Trying to game the system?

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The Problem With The Story You Are Telling

ANNUITAS

Good, relevant content is more important than ever, because of a Panda. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” So how should this influence your content marketing strategy?

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5 Mistakes Companies Make When Automating Their Marketing

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A similar question posed to respondents by Content Marketing Institute showed 13 was the average. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. The need for piles of content.