Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Valasys

JULY 21, 2020

And KPIs influence management behavior as well as business culture.” Appropriately choosing KPIs for B2B e-commerce marketplace helps assess the critically important numbers to address your business bottom-lines and other critical areas such as risk management and customer satisfaction. 2) Website Traffic.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

KoMarketing Associates

MAY 3, 2022

The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Conversions / Direct Sales .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Building and managing high-quality relationships is a challenge. Let’s start with the basics.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Sales Engine

JUNE 23, 2016

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Single Grain

MARCH 2, 2022

The complexities of communicating with multiple stakeholders for months until a sale is completed and retaining them long enough to justify the acquisition costs are what breaks many startups before they can get over the dreaded “valley of death.”. Creating nurture and reactivation email campaigns to lower the churn rate.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 52

Delivra

NOVEMBER 14, 2018

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Enhancing the ability to identify sales-ready leads. If you want more sales-ready leads, create a solid lead management process that guides your prospects towards a conversion.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45