Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. This is similar to a sponsored post on Twitter, Facebook, or Instagram. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Webbiquity

FEBRUARY 21, 2012

Case studies. Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. On American Idol. Late in the season. Presentations. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 18, 2012

The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. They are evenly split on the effectiveness of social media however. •

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100