thePoint
AUGUST 24, 2020
In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 Marketing and sales needs to collaboratively agree on the definition of a marketing qualified lead (MQL). What is a MQL (marketing qualified lead)?
PathFactory
NOVEMBER 2, 2022
PathFactory, the leading content intelligence platform, has multiple manufacturing customers that are leveraging B2B content at all stages of the funnel to attract and guide buyers through their buyer journey. White Papers (2 minutes, 33 seconds). Data Sheets (2 minutes, 51 seconds). Blog posts (2 minutes, 1 second).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
MARCH 29, 2017
I’ve written elsewhere that companies should abandon the notion that you can somehow know enough to deliver precisely the right information at the right time, at every step of the buyer journey. But to ignore the buyer journey altogether is to pretend that more qualified leads don’t have different information needs.
Heinz Marketing
FEBRUARY 7, 2022
And the reality is when we think about our own internal buyer journey, funnel view that we have, we don’t actually see awareness. It’s not let me download your white paper, but what are we watching for and why do we find it? Matt : Look there’s value in white paper. It’s not a hand raise.
Only B2B
MARCH 13, 2020
But, before we talk more about how to convert marketing qualified leads to sales qualified leads, let’s briefly discuss MQL vs SQL, 40% marketers do not even know what MQL or an SQL is. MQL vs SQL. Marketing Qualified Leads are in their early phase of buyer journey. How to qualify a lead as MQL or SQL?
PathFactory
MAY 28, 2019
The marketing qualified lead (MQL), as B2B marketers know it, is dead. Okay not totally dead, but let me explain… If you’ve ever been a B2B buyer, you know what it is like to try to access a white paper that’s hidden behind a gate. At which point you’ve likely lost all interest in reading the white paper at all!
Only B2B
JANUARY 25, 2023
On the other hand, they have already started the customer journey. MQL activities, in any event, provide you a hint as to what they are interested in or the product they plan to buy. They not only suggest interest, but also show that MQL is aware of your solutions and that they are thinking about your products.
Expert insights. Personalized for you.
52 
Let's personalize your content