TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent Data Pitfalls to Avoid.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52