Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. The trick is to carefully match anonymous intent signals to accounts and do it in ways that are relevant to your revenue team’s needs.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By partnering with a downstream intent data provider like TrustRadius, brands can know when users are researching their products as well as when users are researching their competitors’.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

MARCH 22, 2023

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. Let’s say your CRM contact information is accurate but not complete.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. As a result, marketers waste time and resources nurturing leads that don’t have any real intent to purchase. How Buyer Intent Can Inform Nurture Streams.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59