Buyer's Journey Forrester In-market Buyers Training 
PureB2B
MAY 30, 2022
Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. Not enough leads. High expectations. Offer Better Coaching.
NetLine
NOVEMBER 30, 2023
A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for. Drift, Outreach).
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