ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

TrustRadius Marketing

NOVEMBER 14, 2019

Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

thePoint

MAY 25, 2018

Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience. but true messaging that connects with buyers in their buyer journey. Don’t do this yourself internally.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

LeanData

MARCH 30, 2022

Marketing Automation solutions like Hubspot, Marketo, Eloqua and Pardot enable companies to better manage their various marketing campaigns, which directly feeds into lead generation for the revenue team. For a small sales organization, this can be managed fairly easily.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Sales Partnership shares customer intelligence across every touch of the buyer journey.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120