The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps
thePoint
MAY 25, 2018
Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience. but true messaging that connects with buyers in their buyer journey. Don’t do this yourself internally.
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