Buyer's Journey Eloqua Lead Management SMB 
ANNUITAS
SEPTEMBER 21, 2018
AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Sales Partnership shares customer intelligence across every touch of the buyer journey.
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