Albacross

JANUARY 12, 2023

The integration empowers Albacross’ enterprise customers to target in-market buyers much faster on LinkedIn, expanding ad reach to attract critical business decision-makers. Driving revenue through advertising has been a notorious struggle for B2B companies. Gone are the days when advertising was uncomplicated.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

6sense

MAY 9, 2017

The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments. This predicament has left marketers in a place where they’re only able to track, measure and derive data value from less than 10% of their spend.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

PureB2B

MAY 30, 2022

For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. But there are proven ways to get their sales efficiency back on track. Streamline Communication with Marketing and Account Executives. Not enough leads. High expectations. Tips for Improving SDR Performance.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52